Scoreboard - Example Post

{

"subscription_id": "2264100",

"intent_score": 92,

"category": "hot_lead",

"summary": "Alex is a highly qualified refinance prospect (800 credit, $716k loan on $1.05M property) showing strong purchase intent. He's actively engaged with the AI advisor, completed detailed break-even analysis, and explicitly requested LO contact to move forward.",

"reasoning": "Alex demonstrates multiple high-intent signals across a concentrated 3-day engagement window (March 12-13):\n\n**Intent Signals (Primary Drivers):**\n- Explicitly requested LO contact with statement \"Connect me with my loan officer to move forward\" (2026-03-12T18:17:26)\n- AI-flagged as \"ready_to_proceed\" after break-even analysis at 6% rate\n- Conducted detailed financial analysis: compared three scenarios (6%, 5.5%, and 6% with buydown), calculated break-even points (22-27 months), and quantified monthly savings ($653-$880)\n- Requested live rate estimate at 6%, indicating rate-shopping behavior and active decision-making\n\n**Engagement Depth:**\n- 12 total chat messages across 1 conversation thread with 13 tool calls\n- Accessed AI advisor immediately upon dashboard login (within 5 minutes of account creation)\n- Downloaded loan summary PDF (2026-03-12T18:36:36), suggesting document review for application prep\n- 5 dashboard page views with most recent activity on 2026-03-13, showing sustained engagement\n\n**Qualification Strength:**\n- Exceptional credit score (800) and strong LTV (~68%) reduce risk profile\n- Specific property location (Olivebridge NY) and loan amount ($716,250) indicate real property\n- Conventional refinance with clear financial motivation (1.375% rate reduction = $653/month savings)\n\n**Recency & Urgency:**\n- All activity concentrated in last 3 days with most recent dashboard visit 2026-03-13\n- Rate alerts show active monitoring (10 quotes from 2026-03-13 to 2026-04-02), indicating time-sensitivity\n- Worsening rate trend (0.250% increase over period) may accelerate decision timeline\n\n**Minor Considerations:**\n- Last chat activity was 2026-03-12; no follow-up engagement recorded yet post-LO contact request\n- No email opens/clicks or SMS data visible, suggesting communication may not have reached borrower yet",

"suggested_action": "Contact Alex within 24 hours at [phone] or [e-mail]. Reference his break-even analysis (22-month payoff at 6%, $653/month savings) and the 6.0% rate estimate he requested to establish immediate credibility. He's ready to move forward—your goal is to lock his rate, schedule a formal application call, and secure a rate lock commitment before rates move further. Given the rate trend he's monitoring, emphasize your ability to lock today and move quickly through underwriting.",

"key_signals": [

"Explicit LO contact request with 'ready to proceed' AI signal",

"Detailed break-even analysis across 3 rate scenarios showing financial sophistication",

"800 credit score + strong LTV (68%) = low-risk qualification",

"Active rate monitoring with 10 quotes in 3 weeks indicating urgency",

"Immediate AI advisor engagement (5 min after signup) + PDF download suggesting application readiness"