Scoreboard - Field Keys

BankingBridge can support any custom field key request. Here is a list of our scoreboard field keys. Not every lead will include all of these fields.

Field Name	Category	Definition	Example Value	Type
intent_score	Scoring	Score from 0–100 indicating likelihood to convert	92	Number
category	Scoring	Lead classification based on engagement	hot_lead	Picklist
summary	AI Insight	Short overview of lead intent and behavior	“Highly engaged, ready to proceed”	Text
reasoning	AI Insight	Detailed explanation of score and behavior	Engagement timeline + signals	Text
suggested_action	AI Insight	Recommended next step for LO	Call immediately	Text
key_signals	AI Insight	Top behaviors driving score	SMS engagement, email opens	Text
model	System	AI model used for scoring	claude-haiku	Picklist
scored_at	Timing	Timestamp when score was generated	1775513637	Date
acknowledged_at	Timing	Timestamp when lead was reviewed	null	Date
id	Identification	Unique identifier for the lead scoring record	56568	Number
subscription_id	Identification	Links score to a specific lead in BankingBridge	2320592	Number
email	Lead Info	Lead email address	[e-mail]	Email
first_name	Lead Info	Lead first name	John	Text
last_name	Lead Info	Lead last name	Doe	Text
phone	Lead Info	Lead phone number	8323146789	Phone
source	Lead Info	Lead source/origin	zapier	Picklist
active	Lead Info	Indicates if lead is active	1	Boolean
created	Lead Info	Timestamp lead was created	1774906204	Date
credit_score	Loan Scenario	Borrower credit score	800	Number
loan_type	Loan Scenario	Type of loan	conventional	Picklist
loan_purpose	Loan Scenario	Purpose of loan	purchase	Picklist
loan_amount	Loan Scenario	Requested loan amount	88000	Number
list_price	Loan Scenario	Property purchase price	110000	Number
debt_to_income	Loan Scenario	Debt-to-income ratio	20	Number
monthly_income	Loan Scenario	Borrower monthly income	12000	Number
loan_term	Loan Scenario	Loan duration	30	Number
property_type	Loan Scenario	Type of property	single_family_home	Picklist
residency_type	Loan Scenario	Occupancy type	primary_home	Picklist
city	Location	Property city	Dallas	Text
state	Location	Property state	TX	Text
zipcode	Location	Property ZIP code	75232	Number
county	Location	Property county	Dallas	Text
loid	Loan Officer	Loan officer ID	13619	Number
name	Loan Officer	Loan officer/company name	Five Star Mortgage	Text
email_lo	Loan Officer	Loan officer email	[e-mail]	Email
phone_lo	Loan Officer	Loan officer phone	[phone]	Phone
nmls	Loan Officer	Loan officer NMLS ID	2469844	Number