Finding Workflow Events in Google Analytics

1. Log in to Google Analytics.
2. In the navigation panel on the left go to Behavior → Events → Top Events.
   
3. Click the event category BB Lead Workflow.

You should see up to 11 different events that are captured during the Lead Workflow.

The conversion event is lead_captured and has the following parameters:

• Event Category: BB Lead Workflow
• Event Action: lead_captured
• Event Label: Lead Captured

Optionally, you can set up a goal for the conversion event:

1. Click in the bottom-right of the window.
2. Select Goals from the right hand pane of the Settings Window.
3. Ensure there are available goal slots and click .
4. Give the new goal a name and select Event as goal type.
   
5. Click Continue.
6. Fill in the Event details for the lead_captured event.
7. Click Save.

Once your goal has been created you can track its performance by navigating to Conversions → Goals → Overview.