What Is a Brand Integration?
A Brand Integration is a BankingBridge embed that you create and install across different web pages. These embeds power conversion experiences such as:
Lead workflows
Rate tables
Mortgage calculators
Loan officer profile pages
Reviews and testimonials
Rate cards
Contact forms
During onboarding, the BankingBridge implementation team will set up your initial embeds. If you later need additional versions for new landing pages, realtor pages, or campaign pages, follow the guide below.
Important: You must be logged in as your Brand Admin to create or edit Brand Integrations.
How to Create a Brand Integration
Navigate to Integrations in the left-hand menu.
Click + New Integration in the top-right corner.
Integration Setup Fields
1. Title
Name your integration based on its use-case.
Examples:
Brand | Homepage Workflow
Brand | Realtor Landing Page Reviews
2. URL
Enter the exact page URL where the embed will live.
If the URL isn’t approved in your account, the embed will not load.
See Approved Domains for configuration.
3. Embed Type
Choose one of the following:
| Embed Type | Use Case |
|---|---|
| Loan Officer Page | Full loan officer page with optional calculators, reviews & live rates |
| Standalone Embed | Embeds placed within existing page content (Rate Table, Calculator, Rate Cards, Contact Form, Reviews) |
| API Embed | Launches workflow from your custom site button (see: Custom Lead Workflow Buttons) |
| Full Embed | Full-page layout with BankingBridge header |
4. Colors
Select Primary and Secondary brand colors. These apply to buttons, highlights, and UI accents within the embed.
5. Google Analytics Tag
Add a GA tracking tag here if you want Google GTAG reporting on embed interactions.
See Advanced Integrations → GTAG Events for details.
6. Widgets (Components)
Select all components you want included in your integration:
Mortgage Calculator
Affordability Calculator
Lead Workflow
Contact Form
Pricing Cards (Rate Cards)
Loan Officer Reviews
Brand Reviews
Rate Table
About Boxes
7. Change Owner (Optional)
Reassigns the integration to a different user account.
Typically not needed.
8. Advanced Options
Toggle Show Advanced Options to access:
| Option | Description |
|---|---|
| Disable Loan Calc Cards | Removes calculator preview cards |
| Post URL | Sends lead data to an external endpoint/CRM |
| Add UTM Tracking | Enables campaign attribution for paid traffic |
Reminder
Each embed must be associated with and installed on an approved domain.
If you add an integration to a page not included in Approved Domains, it will not render.
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